Santa Maria Novella
A Gift from Florence
For this Santa Maria Novella festive windows the gift box becomes a narrative key to celebrate the history and heritage of the brand and of the city of Florence.
A giant version of the gift boxes create an explosion in the windows. These boxes are made with the iconic Florentine paper, which graphics resemble the historical Florence symbol “giglio di Firenze”. In the explosion this symbols comes out of the 2D drawing and become 3D paper flowers, forming a decorative crown to the floating gifts.