Innately crafty, passionately creative, and skilfully hands-on, artist JoAnn Tan is a storyteller who blurs the line between artist and artisan through a 360-degree approach, creating unique installations and objects that grace the windows of some of the world’s most coveted brands.

Here, where the store windows serve as her stage, Tan’s creations stir emotions and dreams, always infused with a playful streak and a sense of humour. They enchant audiences by capturing the invisible thread that connects the client’s idea with Tan’s flawless execution.

With a natural talent for combining artistry and virtuosity, Tan prefers paper, primarily recycled. She also enjoys working with woven and knitted textiles.

Committed to sustainability, Tan ensures her installations have minimal environmental impact through cradle-to-grave thinking, eco-friendly materials, and repurposed props.

Born in Kuala Lumpur, Tan attended the School of the Art Institute in Chicago before moving to Milan, where she gained extensive experience and opened her namesake Studio in 2010 and her Atelier in 2025.

The JoAnn Tan Studio immediately evokes an authentic artist’s workshop, a vibrant space where organized chaos thrives. Cluttered workbenches overflow with tools, paint cans, glue, and all the materials necessary for creation. In this unique space, installations come to life, the pressure of their deadlines creating adrenaline rushes. Creativity flourishes and artistry surges, ultimately transforming ideas into some of the world’s most intriguing and carefully curated installations. From fashion to design to lifestyle, Tan’s inspiring portfolio balances corporate projects and dreamy creativity.