Devoted to Details
Without emphasising tailoring and cut we wanted to find a way to describe that details are what make luxury. That perfection of assembly is essential to the magic of luxury.
The idea uses the science lab as a setting since this is a place where precision and detail are important. In addition it is a place that also represents the future. Our lab was, of course, whimsical and fun. In our world accessories appeared to be made from a chemical reaction between thread and coffee! The swinging motion of a red apple was the driving force behind the color of the bag while a boxing glove was testing its durability. A series of magnifying glasses were framing blow-up photos of the garments displayed.