Santa Maria Novella
Magic Inside
One of the core experiences of visiting Santa Maria Novella in Florence is that you are transported to another time and world. We aimed to represent this magical journey through a fairy tale, to celebrate the festive season.
Taking inspiration from the shop interior we created a wardrobe replica made of paper. The wardrobe contains a winter pergola in bloom. A candle lined path leads to a moonlit sky where the moon is a Santa Maria Novella perfume.
In another window a little world comes wafting out of a replica of the medicine jar. Upon closer examination you see that the bridges and cupolas are made of flowers and pomegranate, and that the scene is Florence. Santa Maria Novella products are the buildings on Ponte Vecchio or seem to recreate the silhouette of the Duomo.