Valextra
Snowfall
We created an all-white festive installation that covered the period from Christmas to Asian New Year, for the Valextra windows in Milano and for the pop-up shops in Japan and China.
The white concept serves as a dramatic backdrop and as a celebration for the iconic pergamena bag.
The ground is filled with piles of snowflakes made of different materials, from sharp metal to hand-crafted paper and glossy plexiglass. The pergamena bags rest on top of the piles as if they too are snowflakes. Rabbits are moving elements that hop out of the snow banks through a rotating mechanism. In the background explosive all-white fireworks fill the winter sky.